Total illustrative impressions in the Draft scenario.
Optional performance marketing add on
Show exactly how spend is expected to move through reach, clicks, enquiries, bookings and patients.
This page restores the full monthly investment example and funnel table from the Continental Draft, then adds the approved spend management fee schedule the user supplied. The two are shown as separate source models instead of deleting or silently reconciling either one.
Worked example
Monthly investment scenario in the Draft
The Draft models one month of paid activity using Meta and Google Display.
| Monthly investment item | Amount |
|---|---|
| Ad spend, Meta plus Google Display | $1,000 |
| Service fee | BDT 20,000 |
| Content production | BDT 20,000 |
| Total | BDT 163,125 |
Source model: this is the worked example exactly as it appears in the Continental Draft.
Detailed funnel
What the $1,000 scenario is expected to produce
Every row from the Draft funnel table is rebuilt below as native web design.
| Stage | Meta, $750 | Display, $250 | Total |
|---|---|---|---|
| Impressions | 342,000 | 684,000 | 1,026,000 |
| Clicks | 4,104 | 3,078 | 7,182 |
| Enquiries, WhatsApp plus calls | 821 | 46 | 867 |
| Appointments booked | 181 | 15 | 195 |
| Patients attended, 60 percent show | 108 | 9 | 117 |
| Cost per booking | BDT 511 | BDT 2,096 | BDT 631 |
Total enquiries through WhatsApp and calls.
Appointments booked in the scenario.
Patients attended at the assumed 60 percent show rate.
Total cost per booking shown in the Draft table.
The source is a planning model, not a guaranteed live outcome.
Working flow
How Vynzo would manage a live paid campaign
The source table explains the economics. This workflow explains how the team would actually operate it.
Decide which department, doctor, package or campaign objective needs paid demand.
Set the audience, message, creative, landing route, call route or WhatsApp route.
Deploy the agreed spend across the appropriate Meta and Google campaign structure.
Track enquiries, booking quality and attendance rather than stopping at clicks.
Move spend towards stronger combinations and report the full spend to patient funnel.
Campaign types
What paid media can be used for
Patient acquisitionDoctor campaignsService launchHealth packagesRetargetingBrand and rebrand visibilityEvent promotion
Conversion routes
Where the ad should send the patient
WhatsApp enquiryCall to 10666Appointment formDoctor pageService pageCampaign landing page
Reporting focus
What gets measured
SpendReachClicksQualified enquiriesBookingsAttendanceCost per patient
Commercial model
Approved spend management fee schedule
This fee ladder was supplied separately by the user for the same performance marketing section. It is shown alongside the Draft scenario rather than replacing it.
| Monthly approved advertising spend | Vynzo Media management fee |
|---|---|
| Up to BDT 100,000 | BDT 7,000 |
| BDT 100,001 to BDT 300,000 | BDT 12,000 |
| BDT 300,001 to BDT 500,000 | BDT 18,000 |
| BDT 500,001 to BDT 1,000,000 | BDT 28,000 |
| Above BDT 1,000,000 | 3 percent to 5 percent of approved spend depending on complexity |
How to read the two commercial references
The Continental Draft includes a worked $1,000 scenario with a BDT 20,000 service fee and BDT 20,000 content production line. The separate fee schedule supplied later shows a spend based management fee ladder. Both are kept visible because the user asked that no source content be removed.
Final commercial selection: Continental and Vynzo can confirm which fee structure applies in the final signed scope. The page intentionally does not erase either planning reference.
Formal document
Performance Marketing Proposal & Commercial Quotation
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
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Formal service proposal
Performance Marketing Proposal & Commercial Quotation
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