On 85 to 88 percent of pages, the title, canonical and index tags sit outside the page head, so Google ignores them. The Draft connects this to ranking pages falling from about 44 to 10 in August.
Standalone SEO and AEO growth plan
Repair the foundation, reclaim the legacy and build discoverability that Google and AI can understand.
This page restores the full SEO planning logic from the Continental Draft, including root causes, Week 1 actions, Week 2 to 3 actions, the growth opportunities, the full Vynzo coverage list, the 90 day forecast, business impact model and the complete Why SEO argument.
Full audit
What is actually wrong
The Draft says dozens of visible issues can be understood through three root causes. Those root causes are preserved exactly in meaning below.
168 spam domains disappeared in one month. The Draft says this breaks Google rules and helps explain why authority is stuck at DR 3.3.
Directories still point to the old domain and some links still describe the hospital as United Hospital, which divides the new Continental entity.
Detailed audit control room
Every issue category listed in the Draft
This is the audit section that was missing before. It now includes all figures and actions from the source planning.
Technical now
Page head break with 99 titles, 96 canonicals and 105 directives outside it. 100 missing canonicals. 7 noindex pages. 4 broken links. Patient dashboard indexed. 56 Next URLs. Block UTM, fbclid and gclid parameters. Validate sitemap. Verify uhlbd.com redirects. 261 unsized images. 19 oversized images. Mobile 36 out of 100. 5 security headers missing across 172 URLs. Accreditation casing issue. 2 malformed percent 20 URLs. Departments versus clinics and centers conflict.
Analytics now
67K unexplained visits. Conversion tracking. One source of truth because Ahrefs and Semrush differ by 15 times. Search Console Pages report.
Off page now
Audit all 321 domains. Check for a manual action. Disavow the PBN. Reclaim press links from Daily Star, TBS, Dhaka Tribune, Daily Sun and Samakal. Fix United Hospital anchors. Protect the Wikipedia page. Nofollow 5 leaking homepage links.
Local, biggest win
Claim and merge Google Business Profile records, fix the website field, improve reviews, clean NAP references that still point to uhlbd.com, reclaim 15.8K legacy brand searches, create the rebrand page and build Service plus Dhaka titles.
On page, month 2 onward
Title template, drop duplicate brand, remove undefined titles, cut homepage meta from 319 to 155 characters, fix 3 duplicate metas, add H1 to homepage, book appointment, contact us and board members, fix 101 broken H1 orders, 80 duplicate H2s, package H2 order, internal links into department and package pages and 70 thin pages.
Content, month 3 onward
Service page depth, consultant profile improvement, URL standardisation and Bangla expansion from month 4.
AI visibility, month 3 onward
MedicalOrganization, Physician and LocalBusiness schema, JCI markup, with the Draft baseline at 0 Gemini citations and 2 ChatGPT citations.
CRO, month 2 onward
Move booking rate from about 1 percent towards 2 to 3 percent, an opportunity the Draft estimates at about 600 patients a year.
Week 1
Stop the leakage first
The first week table from the Draft is rebuilt here as a clean execution matrix.
| Do this | Who |
|---|---|
| Find what is breaking the page head and move the tags back inside it | Developer |
| Check Search Console for a Google penalty, manual action | SEO |
| Ask the previous SEO vendor whether link buying is still running | Account lead |
| Check old uhlbd.com URLs redirect to the matching new page, not just the homepage | Developer |
| Find where the 67K non search visits come from, including source and country in GA4 | Analytics |
| Claim the Google Business Profile, merge duplicates and fix the website link | SEO |
Weeks 2 to 3
Once the page head is repaired, the page level work can start working
Every item below is included because the Draft explicitly lists it.
Canonicals on all 113 pages
The Draft says there are currently none. It also says to choose one of departments or clinics and centers and redirect the other because the two paths compete.
Titles
Remove the repeated Continental Hospital wording, which fixes about 74 pages without rewriting, fix the three undefined package titles and add Dhaka to service pages.
Meta descriptions
Cut the homepage from 319 to about 155 characters, fix undefined values and stop blogs, clinics and centers and packages from sharing one description.
Add missing H1s
Add H1 to the homepage, book appointment, contact us and board members. The Draft says all four currently have none.
Speed
Mobile score is 36 out of 100. Add width and height to 261 images and compress the 19 heavy ones.
Schema markup
Add structured markup for the hospital, doctors and JCI accreditation. The Draft links the missing schema to the absence of Gemini citations.
Housekeeping
Block Next and tracking parameters in robots.txt, noindex the patient dashboard and add the five missing security headers.
Growth plan
Where growth comes from after the repair
The Draft lists seven specific growth opportunities. All seven are preserved.
Reclaim the old name
15.8K people a month still search United Hospital. Build a United Hospital is now Continental page and fix the redirects. The Draft estimates roughly 2,500 visits a month from this opportunity and says the window is closing.
Get the press links
The Daily Star, Business Standard, Dhaka Tribune, Daily Sun and Samakal all covered the rebrand but do not link to the hospital. The Draft says five national links could do more than all 321 current domains combined.
Fix competitor anchors
Ask bloomberry.com and bddoctorsdirectory.com to correct links anchored United Hospital Limited. The Draft calls this a legal risk and a source of Google confusion.
Service pages
Gynaecologist sits at position 29 with 600 searches a month. Rewrite service pages as Service plus Dhaka and add real content to the 70 thin pages.
Doctor pages
13 of the 21 traffic earning pages are doctor profiles with no links pointing at them. Dr Isma Azam Zico earns more value from 81 visits than the homepage does from 1,903.
Bangla content
The Draft says nothing on the site is in Bangla. Start with the 20 most searched conditions and their costs.
Track bookings
About 1 visitor in 100 books. The Draft says a normal hospital gets 2 to 3 in 100 and estimates closing the gap at about 600 patients a year without a single extra visitor, but says this cannot be proved until conversion tracking is installed.
SEO workflow
How the plan flows in practice
Confirm the technical, analytics, authority, local and conversion problems in order of impact.
Fix the page head, redirects, canonicals, metadata, crawl and speed issues.
Improve service pages, doctor pages, Dhaka targeting and Bangla content.
Reclaim strong press links, clean bad link history and strengthen local entity signals.
Track search traffic, doctor visits, calls, bookings and AI citation progress month by month.
Forecast
The revised 90 day forecast from the Draft
No source table has been removed. The screenshot data is rebuilt below as a native comparison table.
| Metric | Now | After 90 days |
|---|---|---|
| Organic traffic | 5,939 per month | 9,000 to 12,000 |
| Organic keywords | 369 | 600 to 900 |
| SEO score | 67 | 85 plus |
| SEO issues | 666 | Under 150 |
| Backlinks | 96 | 130 to 180 |
| Google rating | 3.8 with 2,155 reviews | 3.9 to 4.0 |
| AI visibility score | 19 | 35 to 50 |
| Homepage share of traffic | 75 percent, 4,449 of 5,939 | 50 to 60 percent |
| Non brand service keywords in top 10 | About 0 | 8 to 15 |
Business impact
Illustrative revenue model in the Draft
The Draft labels this as actual business impact with approximate average patient values.
| Average per patient | 6 months, monthly | 12 months, monthly | 12 month run rate |
|---|---|---|---|
| BDT 5,000 | BDT 1.1M | BDT 2.6M | BDT 31M |
| BDT 15,000 | BDT 3.4M | BDT 7.8M | BDT 93M |
| BDT 50,000 | BDT 11.3M | BDT 26.0M | BDT 311M |
Keyword work
Source keyword portfolio
Keyword plan available
The Draft links to the working keyword spreadsheet that Vynzo plans to use for search execution.
Why SEO
Seven reasons the Draft gives for investing in search
These seven arguments are preserved because the user specifically asked not to remove planning logic.
You are buying patient relationships, not appointments
A cardiac patient can mean consultation, diagnostics, procedure, follow ups, ongoing management and family referrals. The Draft says the 12 month model counts only the first visit while lifetime value holds the larger multiple.
Cost per patient falls while paid competition rises
The Draft argues that paid CPCs rise as Evercare, Square and Asgar Ali compete, while organic cost per patient falls as the search asset matures.
Authority becomes a moat
The Draft models DR 3.3 to 30 at about two years and argues that an early authority lead becomes hard for later competitors to close.
The entity gets settled once
By year two, Continental should be the name recognised by Google, AI systems and directories, with the United legacy absorbed into one clear identity.
It becomes a recruitment argument
Continental has 151 specialists. The Draft says making consultants discoverable, cited and known is a retention and hiring asset.
It unlocks corporate health and medical travel
Those business lines need discoverability and authority before they become easier to sell.
Reviews compound permanently
The Draft imagines 2,155 reviews becoming 4,000 plus by year two at 4.2 or better, lifting conversion across search, paid and PR.
Commercial model
BDT 95,000 monthly
This is the total shown in the current Draft. The page does not replace it with a different price.
What the monthly plan is responsible for
Repair and ongoing search control.
Source clarity, tracking and Search Console review.
Domain audit, bad link control and authority recovery.
Google Business Profile, reviews, NAP cleanup and legacy brand recovery.
Service pages, consultant pages and Bangla expansion.
AI visibility, structured data and booking conversion improvement.
Pricing
BDT 95,000 monthly
Total price shown in the Continental Draft.
Source audit link: the Draft also links to a separate detailed SEO audit document. The current page preserves every SEO item contained inside this Draft while keeping the client view readable.
Formal document
SEO and AEO Proposal & Commercial Quotation
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
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Formal service proposal
SEO and AEO Proposal & Commercial Quotation
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